Susanna Martucci Fortuna, founder of Alisea, turned a crisis into an opportunity. She created an all-Italian supply chain of advanced engineers, designers and craftsmen to give new life to industrial waste.
Cristina: Today we’re meeting a woman who turned a crisis into an opportunity. She was losing her company, and grappling with what to do, she remembered a conversation about recycling and questioned how she could give new life to industrial waste, which abounds in her district of Vicenza. She took her idea to the experts and created an all-Italian supply chain of advanced engineers, designers and craftsmen. Let’s go meet her and see what she does. Good morning Susanna, what are we looking at here?
Susanna Martucci: This is all about graphite: these are graphite electrodes and this powder is the unavoidable waste of the production process, recovered from the factories’ ventilation systems. We reclaim this dust and make it into a new material. This is a granule made with 80% of this waste. This new material, which comes from circular economy, has led us to design an innovative process to make pencils, without wood or glue to attach the eraser. Each pencil removes 15 grams of graphite powder from landfills and in a year we save 60,000 trees – we don’t think about all the wood that goes into your normal pencil.
Cristina: Did you do anything else with graphite?
Susanna Martucci: Yes, we clearly fell in love with this material. In this other case we always start from graphite powder, but add water, a process we use to dye fabrics. The young designers we work with dye all sorts of materials – wool, denim, silk, organic cotton – in a totally non-toxic way. This here, is instead recycled plastic, which we turn into rulers, record sleeves, and more, all from recycled post-consumer bottles.
Cristina: All this thanks to Susanna’s creativity and determination. These children’s puzzles are made from recycled fair stands and so are these bags. We’re running out of time, but this is also graphite with recycled cork. These are made from coffee bags and leather scraps. Susanna’s work addresses 6 of the 17 SDGs: 8, 9, 10, 12, 15, and 17. Occhio al futuro!
On air February 29, 2020